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Loyalty Marketing Specialist (Clienteling & VIP Customers)

City:  Copenhagen V
Country/Region:  DK
Application Deadline:  03/07/2022

Specialist Clienteling & VIP Customers


Would you like to join Pandora at a very exciting time for the brand, where you will establish and execute our global strategy for Clienteling and VIP audiences? If so, this could be the job for you!


We are looking for a Specialist to lead our Global Marketing efforts within Clienteling and initiatives targeting VIP customers. The role is part of the Global Loyalty & Clienteling team and aims to support our increased focus on customer engagement and on creating long lasting customer relationships through personalized consumer journeys.


Your role:

In this role, your focus will be to establish and execute our global strategy for clienteling, which will enable our sales associates in stores to have a 360 degree view of customers equipping them with tools to build lasting customer relationships. You will work closely with stakeholders across the organisation in our Global Office, our Digital Hub and cluster offices. In parallel, you will be responsible for our global strategy for VIP audiences and in close collaboration with our Customer Team you will design, test and execute optimal journeys for our most valuable customers.


Furthermore, you will:

  • Develop Pandora’s Global strategy for clienteling
  • Execute clienteling initiatives and tests in close collaboration with stakeholders in Tech & Digital, Retail and cluster offices around the world
  • Develop and implement global VIP audience strategy and design strong, personalized programs to engage customers
  • Act as global business owner for clienteling
  • Take lead on CRM journeys related to clienteling including aligning across the organization on data capture and consumer consent
  • Execute on marketing and CRM aspects of the clienteling strategy
  • Responsible for developing the future strategy for VIP customers
  • Drive reporting related to clienteling and VIP audiences and responsible for creating a platform for clear communication around program performance


Key requirements:

  • Relevant degree preferably within marketing or business
  • Minimum five years’ experience in a CRM-related role
  • Strong expertise in clienteling strategy
  • Experienced in designing consumer audience strategies and tactical consumer journeys
  • Omni-channel retail experience
  • Proficient in working with audience segmentation
  • Proven track record of lifting customer engagement and ROI through engaging programs, i.e. VIP programs
  • Strong commercial understanding and experience with consumer behavior and consumer analytics


Furthermore, we believe you:

  • Are passionate about CRM, clienteling, analytics and about creating engaging omni channel experiences for customers
  • Have the ability to work independently and as part of a larger team
  • Highly organized, with an ability to work to deadlines, and to plan and prioritize short and long-term tasks effectively
  • Excellent communication skills with an excellent grasp of English language
  • Enjoy working with knowledgeable colleagues from different nationalities and functions in a dynamic and fast-paced, international environment


Additional information:

This role is based in the Pandora Global Office in Copenhagen, Denmark.


Did we get your attention?

If you see yourself in the position and would like to become a part of the Pandora’s future, please do not hesitate to apply as soon as possible. We encourage you to attach a CV and Cover Letter into the application. We look forward to hearing from you!


We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site


Icing on the cake

You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design, we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.


About Pandora
Pandora designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores. 


Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated a revenue of DKK 23.4 billion in 2021.