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Global Influencer Strategy & Creator Lead (Manager)

City:  Copenhagen V
Country/Region:  DK
Application Deadline:  15 July 2022

Do you have a proven track record when it comes to leading Influencer  strategy and activation within the marketing/social media department? Would you like to join Pandora Global Marketing team and play a significant role in making our company more and more relevant for consumers across the globe?


Job Description:

You will work within the Global Owned Social Media & Influencer team and lead the development of Pandora’s global Influencer strategy, creators portfolio and ambassador program. The role includes direct responsibilities for managing market communications as well as cross functional integrated planning. This is a manager position with two direct reports. You are reporting to the Director Owned Social Media & Influencers.



  • Fully own and lead the Global Influencer Strategy including always-on activity as well as cycle & collection activity
  • Develop and lead the global creator portfolio to ensure a powerful UGC approach & valuable content stream for Pandora’s owned and paid channels
  • Develop and execute state-of-the-art Influencer activations tapping into co-creation, social commerce, digital goods, metaverse etc
  • Provide central guidance, playbooks and tools (eg selection, tracking & measurement tools), that are scalable across the region and help local market to win with Influencers in a one-brand-approach
  • Own the process to ensure all markets are aligned and on-board with the Influencer activations, and that they are fully briefed and supported
  • Develop and lead content creation platforms for influencers and content creators (influencer experiences i.e. social influencer trips and events)
  • Set the KPIs and objectives for upcoming Influencer & ambassador activations together with local markets to ensure we can evaluate the value of our influencer investment and ROI.
  • Maintain an in-depth knowledge of industry trends and the social & Influencer landscape and how our target audience groups are reacting and interacting within
  • Partner and collaborate with multiple internal functions, including PR, website, CRM, retail, brand communication and media team – as well as product and design teams – to ensure all activities are aligned
  • Responsible for flawless experience, communication and engagement between the Brand and the influencers/ambassadors, as well as managing the allocated budget.
  • Track your success and make it visible: Coordinate campaign recaps and evaluation reports, identifying and sharing key learnings, analytics, delivery against KPIs and best practice sharing across all markets. KPIs include commercial, social media, content and social compliance metrics.



Qualifications and experience:

  • 7+ years of industry and/or relevant work experience in the field of social media marketing or within another role heavily linked to Social Media  - 5 years of experience in influencer marketing, strategy and content creation with influencers, 2+ years of leadership experience.
  • Experience in social media communications, campaign development and social content creation- ideally at an international level. Strong understanding of Social Media, specifically for Instagram, TikTok and YouTube.
  • Ability to collaborate and manage platforms and tools used by multiple functions, as well as the ability to manage and collaborate with internal and external stakeholders
  • Broad understanding of the fashion or jewelry industry with a strong understanding for cultural trends
  • Strong project management skills
  • Excellent presentation and organizational skills, great people skills.
  • Excellent verbal and written communication skills, including fluent written and spoken English language


Personal qualifications:

  • A passion for Social Media, communication, influencers and for creating moments worth sharing
  • Excellent interpersonal/communication skills and a strong strategic thinker
  • You work independently, but are also a strong team player that is able to work across different stakeholders
  • You are a proven innovator, bringing creative and innovative ideas to the table. You have a feeling for trends and how to connect the dots to influencers.
  • Great overview of projects and tasks, structured in your work approach
  • You are outgoing, energetic and have a positive mind-set
  • You are flexible in terms of assignments and workload when required, incl. travelling for work related reasons



Your team:
You will be part of a creative team in an exciting business area and work in an international hub of can-do spirited, passionate and performance-driven people. We are a fun, visionary and energetic Owned Social Media & Influencer Team of 12 people, who work closely together, care about and support each other, while appreciating an informal and humorous tone.


Did we get your attention?

If you see yourself in the position and would like to become a part of the Pandora’s future, please do not hesitate to apply as soon as possible. We encourage you to attach a CV and Cover Letter into the application. We look forward to hearing from you!


We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site


Icing on the cake

You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design, we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.



About Pandora
Pandora designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores. 


Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated a revenue of DKK 23.4 billion in 2021.