GBU Brand Manager, Modern Classics

City:  Copenhagen V
Country/Region:  DK
Application Deadline:  15. March 2024

Do you want to be part of an exciting journey, driving the strategic vision and key initiatives on various collections and categories for the world’s largest jewelry brand? And are you passionate about working in the intersection of commercial, strategic, and brand related projects to help give a voice to people’s loves? Then this might be the opportunity you are looking for!


Play an active role in driving the strategy and unlock new business opportunities at Pandora
The Global Business Unit team is run out of our headquarters in Copenhagen and is part of the Global Business Units which sits within Pandora Global Marketing. It is an agile team with an ambitious agenda that plays a key role in the company’s growth strategy. The team is responsible for the product and communication strategy at Pandora, all rooted in deep consumer understanding.


As Brand Manager for the Modern Classics collections, you will have the unique opportunity to contribute and accelerate the growth opportunity behind this business line. Reporting to the GBU Brand Director – Modern Classics you will be working on a wide range of exciting strategic and brand driven projects, building the business and taking it into new commercial 360 product and marketing solutions. Furthermore, you will ensure delivery by leading a global cross-functional team of external and internal experts and stakeholders, curiously testing boundaries and firmly reaching the goals and getting things done.


Key responsibilities:

  • Help build the product strategy and 3 years road map, unlocking new growth opportunities and influencing the direction of the collection / category. Drive the strategic priorities in the shorter term – yearly cycle work.
  • Gather near-term and long-term insights on consumers, the competitive landscape and the overall commercial performance of the business. Translate insights into clear objectives and actions and ensure follow through.
  • Briefs and collaborates with creative teams and agencies to bring to life the brand strategy and deliver business objectives through 360 communication toolkits. Follow through on implementation, gathering insights that will help shape the future strategy and plans.
  • Create, communicate and qualify compelling concepts and oversee the execution across product & communication
  • Lead performance analysis and reporting on the collection/category. Communicate updates, identify improvements and provide recommendations as well as action learnings.
  • Communicates strategies effectively across different departments and stakeholders at all levels within the organisation, fostering a strong cross-functional collaboration


Professional competencies:

We are looking for a strong talent with an brand building track record, a solid analytical foundation and a genuine passion for consumers who thrives in a dynamic, changing, and fast-paced environment. More specifically, you come with:


  • Brand building and Product strategy mastery – 6-8 years of best-in-class marketing experience from similar roles (Global or Regional in FMCG or fashion/jewellery industries), leading consumer insights work, product development and 360 communication toolkit creation & implementation
  • Consumer-centricity – proven track record of driving consumer centric initiatives across product and communication
  • Strong analytical foundation based on quantitative and qualitative skills, incl. confidence working with data analysis and corroborate commercial/consumer/competitive insights to drive the strategy
  • International Experience – experience from global environments within the consumer electronics or FMCG industries
  • Postgraduate diploma in a relevant field (Business Administration, Marketing or Economics)


Professional competencies:

  • Curious about new opportunities, driven and ambitious, demonstrating a strong personal impact
  • A bias towards driving action and results, as well as generating learnings with a continuous growth mindset
  • Self-motivated with an entrepreneurial spirit, able to take proactively day-by-day tasks and highly adaptable in a dynamic, changing, and fast-paced environment.
  • Strong leadership skills and EQ with the ability to lead and bring different stakeholders together towards achieving a common business goals
  • Strong communicator, with the ability to inspire and drive the team towards the execution of a new vision and strategy
  • A real team player, humble, honest and trustworthy
  • Outstanding written and verbal communications skills, including the ability to develop clear, insightful PowerPoint presentations, internal briefs and reports.
  • Knowledge of MS office with proficiency in Excel; Outlook; PowerPoint


Additional information

The role is in Pandora Global Office in Copenhagen, Denmark.


Application deadline: January 15th, 2024.


We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible.


Travelling is highly dependent on the specific project, but 10-20 days of travel per year might be expected.



Did we get your attention? 

If you see yourself in the position and would like to become a part of Pandora’s future, please do not hesitate to apply. We look forward to hearing from you!


We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site 


Icing on the cake

You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.


About Pandora

Pandora designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,500 points of sale, including more than 2,500 concept stores. 


Headquartered in Copenhagen, Denmark, Pandora employs 32,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated a revenue of DKK 26.5 billion in 2022. 


Pandora’s recruitment procedures are designed to be transparent and clear for all candidates. This helps us ensure that applicants are provided with a fair and equal opportunity to demonstrate their competencies and skills by removing blocking factors, possible biases, and risks of discrimination. We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status and age.