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GBU Brand Director Moments & Upstream Innovation

City:  Copenhagen V
Country/Region:  DK
Application Deadline:  1st November 2022

GBU Brand Director, Moments & Upstream Innovations

Would you like to join Pandora at a very exciting time for the brand, where you will be key contributor in identifying and unlocking new business opportunities?


In this newly established Global Business Unit role, you will be part of the growth journey of our company, supporting the VP of Marketing, GBU Moments & Upstream Innovations as one of two Directors. You will be responsible for defining the global Moments Collection’s growth masterplan with a strong focus on brand building and innovation, rooted in consumer and customer insights and aligned with the overall category strategy and roadmap – including commercial performance, e.g. like-for-like and GM cross-margin targets.


Your role:

You will lead the development of the Moments Collection & Upstream Innovation together with your team of two direct reports.

Key milestones will be within the following areas:

  • To develop and drive a sustainable growth roadmap of the Moments Collection across all categories (with focus on Charms & Bracelets) and metals for existing, lapsed and new customers
  • To define an upstream cross-collection innovation roadmap rooted in consumer and commercial insights
  • To identify white spaces for Moments to increase acquisition and usage frequency
  • To drive (fast-track) growth opportunities in the Chinese market in close collaboration with the local team

In collaboration with the GBU Director and team, as well as the supporting functions, you will ensure that the collection approach is aligned with Pandora’s overall strategy and planning to secure consistency in brand quality and recognition across all consumer touchpoints and channels.


Key responsibilities:

  • Set the direction for the Moments Collection, generating new ideas while identifying size of the prize and elaborating roadmaps and growth strategies, including source of volumes, pricing, distribution strategy, conceptualization of upstream innovation pipeline
  • Gather insights from countries, merchandising and consumer/competitive research and Regional Cluster input, define a roadmap to growth and brief the product design team working in close collaboration with them
  • Design the support model for his/her product portfolio, being ultimately responsible for the brief creation and timely delivery of all 360 toolboxes (Advertising assets, digital, social media, PR, retail marketing etc…) needed to support the Moments collection and innovations in the markets, leading the cross-functional teams effort
  • Monitor the global performance of the business measuring corrective actions short/medium and longer term


What is needed to succeed:

  • At least 10-12 years’ best-in-class consumer-centric experience from similar product and/or innovation development roles
  • Global experience required – Experience from global environments within industries of both functional and emotional needs (e.g. FMCG, Beauty, Luxury).
  • Experience from HQ-based roles is a must, with ideally also some experience at a local or regional level. CV needs to feature diversity in the roles and / or the product categories
  • Knowledge of the China market is a clear plus
  • Brand Builder –passionate with a solid marketing toolbox and a strong focus on consumer centricity, brand building, transformation and innovation
  • Business Acumen – Highly commercially-minded marketer with a deep understanding of the market. Ability to manage and strengthen a product portfolio
  • Stakeholder Management – Excellent stakeholder management skills and ability to interact at all levels of an organization as well as across functions
  • Postgraduate diploma in a relevant field (Business Administration, Marketing or Economics)


Something about you:

Soft skills are a must-have for this job, you’ll need to be at ease to work with creative as well as data-driven people. In addition to that, the following characteristics describes the way you are:

  • Brand builder
  • Innovation mindset
  • Strategic thinker as well as result-driven and action-oriented individual
  • Robust analytical skills (data-driven) & solid financial skills
  • Hands-on self-starter
  • Team player as much as leader with a strong EQ; ability to collaborate cross-functionally and inspire the team towards a new vision and strategy
  • Driven and ambitious for new opportunities; demonstrates a strong personal impact
  • Humble, honest and trustworthy
  • Naturally curious
  • Able to navigate with agility in a process-led environment
  • Digital savvy


Additional information:

The role sits within the Pandora Global Office in Copenhagen, Denmark.

Director – Global Career Band 3

Application deadline: June 30th, 2022


Did we get your attention?

If you see yourself in the position and would like to become a part of the Pandora’s future, we encourage you to attach a CV and Cover Letter into the application. We look forward to hearing from you! We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site


Icing on the cake

You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design, we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.

Check with HR if we can/should mention other benefits: flexible working, Internet allowance, Home office support etc.


About Pandora

Pandora designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores. 


Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated a revenue of DKK 23.4 billion in 2021.   


At Pandora, we believe that creating an inclusive and diverse workplace and reflecting societal diversity in our customer engagement is essential to delivering on our company purpose: to give a voice to people’s loves. We dedicate ourselves to fostering, cultivating and preserving a culture of inclusion and diversity where everyone feels respected and valued.