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Email Performance Specialist

City:  Copenhagen V
Country/Region:  DK
Application Deadline:  05/10/2022

Performance Specialist, Global CRM Marketing
Do you think the most exciting part of running a marketing campaign is looking into the numbers and performance, understanding how customers interact with the content and provide actionable insights to optimize future campaigns? Then this is the right opportunity for you.


Job description:
We are looking for a Performance Specialist to join the Global CRM Marketing team to optimize, develop and maintain the email marketing performance setup. At Pandora we strive to be a world class marketing organization where all decisions are fueled by data & insights. As the Performance Specialist you will become a key player in this process by leading all activities connected to measurement of automated e-mail programs and campaign newsletters.


Your main responsibilities will be to:

  • Manage, monitor and measure performance of e-mail marketing related efforts
  • Deliver weekly ad-hoc report on relevant Email KPIs
  • Do extensive analysis of e-mail marketing related efforts
  • Facilitate the Post-Mortem report for our campaign cycles, by gathering insights, results and recommendation for improvements to our Campaign Team and Global Business Units
  • Support the Email Automation team and working closely with our markets with A/B testing framework. From hypothesis, to setting up the test in the platform to analyze the performance and giving final recommendations
  • Test and implement new e-mail best practices as part of our Golden Rules and monitor the market adoption
  • Closely monitor the development in our active subscriber base including our efforts in data-capture and lead generation


Something about you:
You might be the person we are looking for if you have strong analytical skills including critical-thinking and the ability to manage large sets of data. Your communication skills give you the ability to present results in a simple and understandable manner. You value teamwork and understand how to collaborate cross-functionally and you have a ‘can do’ and problem-solving attitude.


What is needed to succeed:
To succeed as Performance Specialist, you might have an educational background within Marketing Analytics, Marketing Technology, Digital Marketing or similar. Furthermore, we imagine that you have and can demonstrate:

  • Minimum 3 years of experience working within CRM and email execution
  • A great understanding of systems and integration – experience with working in marketing automation systems such as Bloomreach, Adobe Campaign or similar systems is a plus
  • Experience with measurement of e-mail marketing efforts, including experience with Adobe Analytics, Google Analytics or similar.
  • Critical-thinking approach to the evaluation of campaign performance.
  • Experience from the retail, fashion or FMCG industry in a global organization is appreciated but not a must.
  • You enjoy taking full ownership of your responsibilities, working in a structured manner and know how to prioritize your time.


Your new team:
Global CRM Marketing is a team of 10 enthusiastic and passionate colleagues that focus on long-term consumer relations. Our goal is to always provide our consumers with a relevant and personalized experience and increase the consumer lifetime value. Through a data-driven mindset we support our global loyalty program, we create effective e-mail marketing campaigns and automated e-mail programs and we work closely with Data & Insights team to improve data capture, data quality and data accessibility.


Did we get your attention

If you see yourself in the position and would like to become a part of the Pandora’s future, please do not hesitate to apply as soon as possible. We encourage you to attach a CV and Cover Letter into the application. We look forward to hearing from you!


We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site


Icing on the cake

You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.


About Pandora

Pandora designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores. 


Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated a revenue of DKK 23.4 billion in 2021.   


At Pandora, we believe that creating an inclusive and diverse workplace and reflecting societal diversity in our customer engagement is essential to delivering on our company purpose: to give a voice to people’s loves. We dedicate ourselves to fostering, cultivating and preserving a culture of inclusion and diversity where everyone feels respected and valued.