Email Campaign Specialist

City:  Copenhagen V
Country/Region:  DK
Application Deadline:  30. April 2024

We are looking for a passionate Email Campaign Specialist to join our Email Campaign Team, which sits within the Global CRM Team in the Global Marketing Organization. As part of the Global Email Campaign Team, you'll play a crucial role in developing personalized, impactful, and meaningful email campaigns for global activation by local marketers across the globe.


Using your strong project management skills and creative talent, you'll collaborate with the team to create global email activations that resonate with our brand and align with our email strategies. Your responsibilities will include driving our editorial email strategy and actively participating in email campaigns and projects. Reporting to the Global Email Campaign Manager, you'll be instrumental in driving our email engagement efforts.



  • Lead and implement the editorial email strategy and activations – from defining and strategizing our quarterly editorial email themes, to creating creative briefs, to working closely with all go-to-market functions as well as the dedicated editorial team to bring the vision to life, leading defined monthly editorial themes and market communication, implementation, and uploads.
  • Craft engaging and personalized email campaigns tailored to consumer behavior, aiming to elevate the customer experience and ensure our communication resonates with our audiences, fostering meaningful connections and driving impactful results.
  • Contribute to and implement projects aligned with our global email strategy involving local markets and global stakeholders.
  • Contribute to the development and implementation of our global email strategy together with the team to ensure the best insights, recommendations, and impact for our goals.
  • Partner and collaborate with multiple internal functions, including Editorial, GTM, CRM, Social & Influencer, Website, Loyalty, and Brand Communication, to ensure all activations are aligned, and to facilitate direct communication with our local markets.


Qualifications and experience:

  • 4+ years of industry and/or relevant work experience in digital marketing, specifically in email marketing and CRM.
  • Experience in a global organization, retail, or the fashion industry is a plus.
  • A strong understanding of systems and integrations – experience with working in marketing automation systems such as Bloomreach, Adobe Campaign, or similar platforms is a plus.
  • Ability to collaborate and manage platforms and tools used by multiple functions, as well as the ability to manage and collaborate with internal and external stakeholders.
  • Strong presentation, project management, and creative mindset, along with excellent people skills.
  • Excellent verbal and written communication skills, including fluent proficiency in written and spoken English.


Personal qualifications:

  • Passion for email, digital platforms, industry trends and crafting moments worth sharing.
  • Excellent interpersonal and communication skills, and the ability to think strategically.
  • You enjoy taking full ownership of your responsibilities and work independently, yet you also thrive as a cooperative team player capable of collaborating effectively across various stakeholders.
  • A creative mind that puts performance at the foundation of every action - striking a good balance between attention to detail and hands-on mentality.
  • A true team player with a collaborative approach and thrive in a dynamic, changing and fast-paced environment.
  • A proven innovator, bringing creative and innovative ideas to the table.
  • You are outgoing, energetic and have a positive mindset and most importantly: you bring passion for the topics you work on. 
  • You are flexible in terms of assignments and workload when required, and you are comfortable handling multiple short deadlines.


Your team:
You will be part of a creative team in an exciting business area and work in an international hub of can-do spirited, passionate, and performance-driven people. We are a fun, visionary and energetic team of 12 people, who collaborate closely, care and support one another, and value and informal and humorous atmosphere.


Additional information: 
Global Career Band 5
Start date: As soon as possible
Location: Pandora Global Office in Copenhagen, Denmark. 

Did we get your attention? 
We hope you got all your questions answered and feel confident applying for this position.If you see yourself in the position and would like to become a part of Pandora’s future, please do not hesitate to apply. We look forward to hearing from you!


We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site 


Icing on the cake
You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.


About Pandora
Pandora designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,500 points of sale, including more than 2,500 concept stores. 


Headquartered in Copenhagen, Denmark, Pandora employs 32,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated a revenue of DKK 26.5 billion in 2022. 


Pandora’s recruitment procedures are designed to be transparent and clear for all candidates. This helps us ensure that applicants are provided with a fair and equal opportunity to demonstrate their competencies and skills by removing blocking factors, possible biases, and risks of discrimination. We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status and age.