Copywriter (Maternity Cover)

City:  Copenhagen V
Country/Region:  DK
Application Deadline:  1st of July 2023

Would you like to join the internal creative agency at Pandora and be a part of a multidisciplinary team of creatives that enable creative personalization globally? If so, this role is for you.


About the role

As a Copywriter (Maternity Cover) you will develop content strategies and create compelling copy for cross-channel marketing activations for specific global audiences. You are highly creative, innovative, and experienced in content creation for digital channels. The ideal candidate is a skilled copywriter with a strong focus on social media and a good understanding of digital marketing and personalization, as well as passion for jewellery, fashion, and lifestyle.


Reporting to the Head of Dynamic Content, the Copywriter will:

  • Collaborate with channel leads to develop storylines that align with our vision and resonate with our key audiences.
  • Work side-by-side with art directors and graphic designers to develop effective cross-channel communication.
  • Develop and test new strategies and formats which align with tone of voice and overall content strategy.
  • Continuously review metrics to analyze copy effectiveness and apply data to copy strategy to maximize performance.
  • Understand the nuances of our customer segments/channels and adjust the content or story as needed to maximize relevancy.
  • Remain current on relevant trends and cultural influences, particularly in the area of fashion, beauty and lifestyle.



  • Relevant university degree in Journalism, Communication or related field and a minimum of 3 years of copywriting experience.
  • Native-English speaker with creative writing and storytelling skills and an ability to develop and deliver a clear, inspiring point of view.
  • Ability to translate business KPIs and brand requirements into copy across multiple channels and audiences.
  • Team player with strong interpersonal skills and ability to effectively present and articulate ideas to stakeholders across different seniority levels.
  • Excellent planning and organisation skills, able to meet tight deadlines and prioritise.
  • Good understanding of digital media best practices and an expert-level knowledge of social media.
  • Experience working for global brands with work spanning multiple geographies, hands-on experience with localization is a big plus.
  • Experience using data and metrics to measure impact and determine improvements for digital marketing channels driving performance and brand awareness would be an advantage.
  • Strong grasp on culture and eye for trends in the jewellery / fashion / beauty industry.


Additional information

  • The role sits within the Pandora Global Marketing Office in Copenhagen, Denmark.
  • Global Career Band 5


Did we get your attention?

If you see yourself in the position and would like to become a part of Pandora’s future, PLEASE CLICK HERE TO APPLY. We encourage you to attach a CV, cover letter and portfolio (writing samples) to the application. We look forward to hearing from you!


We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site


Icing on the cake  

You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit. 


About Pandora  
Pandora is the world's largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,500 points of sale, including more than 2,500 concept stores.     


Headquartered in Copenhagen, Denmark, Pandora employs 32,000 people worldwide and crafts its jewellery at two LEED-certified facilities in Thailand. Pandora is committed to leadership in sustainability and will purchase only recycled silver and gold for crafting its jewellery by 2025 and halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 26.5 billion (EUR 3.6 billion) in 2022.     


Pandora’s recruitment procedures are designed to be transparent and clear for all candidates. This helps us ensure that applicants are provided with a fair and equal opportunity to demonstrate their competencies and skills by removing blocking factors, possible biases, and risks of discrimination. We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status and age.