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Consumer Insights Manager

City:  Copenhagen V
Country/Region:  DK
Application Deadline:  15th August 2022

Insights manager, Trends & Culture

The Global Consumer Insights Team is the voice of the consumers within the organization ensuring that we keep the consumers at heart in whatever we do. We strive for business impact by blending strategy, research and analytical methodologies to shape the future direction of our brand and products.  We take complex business problems, build business recommendations and translate insights into next step actions.


We are looking for a true consumer insights enthusiast for a newly established role in our team in Copenhagen. Do you want to contribute to identifying and shaping the future of the world’s largest jewelry company through deep human behavioral insights?



Your main responsibilities will include:

  • Establish the area of deep consumer insights in Pandora by proactively driving relevant topics on an ongoing basis to nurture innovation and communication
  • Identify and drive strategic & tactical insight projects from early scoping to final presentation. Potential themes of projects range from the future of gifting, male jewelry and generational deep dives to markers of adulthood
  • Identify patterns in needs, behavior and aspirations among consumers based on research e.g. ranging from ethnography, interviews to desk research. Not just what they think of our product and brand, but understanding what makes their lives meaningful
  • Develop deep insights and compelling narratives with clear & actionable recommendations on business opportunities fit for the future to impact innovation and strategy
  • Manage and develop relationships with external research vendors
  • Keep abreast of relevant trends and new market research techniques, databases etc.
  • Understand senior stakeholders’ business priorities as well as decision making needs and collaborate cross functionally to put consumers at the center of business decision-making


We are looking for a unique and talented colleague, who brings along the following:

  • University degree (MSc in Anthropology, Sociology, Ethnography, Cognitive Psychology, Cognitive Sciences or similar field is considered a plus)
  • Minimum 5 years of professional experience in a similar role at client or agency side within an international setting
  • Strong experiences working with various research methodologies and sources, incl. ethnography, interviews, academia, trend reports and databases
  • Excellent in identifying patterns and writing compelling narratives built on solid argumentation
  • Excellent observational, analytical and problem-solving skills and strong business acumen
  • Exceptional written, visual and verbal communication & presentation skills
  • Passionate, curious colleague with a can-do attitude
  • Has an entrepreneurial drive and a track record of independently driving complex projects
  • Must thrive in a fast paced environment while effectively managing multiple priorities
  • Team player with the ability to work effectively with all levels of the organization
  • Excellent English proficiency (both written and spoken), presentation, and communication skills


Additional information:

This role is based in the Pandora Global Office in Copenhagen, Denmark.


Did we get your attention?

If you see yourself in the position and would like to become a part of the Pandora’s future, please do not hesitate to apply as soon as possible. We encourage you to attach a CV and Cover Letter into the application. We look forward to hearing from you!


We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site


Icing on the cake

You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design, we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.



About Pandora
Pandora designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores. 


Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated a revenue of DKK 23.4 billion in 2021.