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Consumer Director, Global Marketing

City:  Copenhagen V
Country/Region:  DK

Would you like to join Pandora at a very exciting time for the brand, where you will be key contributor in identifying and unlocking new business opportunities?


In this newly established role running our Customer team, including Global Consumer Data & Insights, Customer Performance and Privacy you will play a key role in the next phase of the transformation for the company, supporting the VP of Marketing in driving a Consumer Centric culture with Personalisation at the centre.


You will be responsible for our Consumer Data Strategy with a strong focus on CRM, Digital Marketing, Audience activation and innovation, based on customer insights and aligned with the overall brand strategy and roadmap – including commercial performance of our consumer base across all channels.


Your role:

You will lead the development of the Consumer Data Strategy and the democratisation of data throughout the business. Key milestones will be within the following areas:


  • To successfully rollout our new Customer Data Platform (CDP) and ensure successfully data integration and adoption within our new Marketing Communications Platform (MCP)
  • To define an innovation path for data rooted in consumer and commercial insights
  • To support the VP of Marketing on our new Personalisation journey, with customer 360 at the centre
  • To champion Consumer Performance throughout the business, working closing with our Commercial & Merchandising teams and GBU
  • Drive Customer Performance throughout the business regularly presenting to the ELT


In collaboration with the rest of the Owned Digital & Orchestration team and overall marketing team, the new Director will ensure that the Consumer Data approach is aligned with Pandora’s strategy and overall planning in order to secure consistency in brand quality and recognition globally and across channels.


Key responsibilities:

  • Own and set the direction for our Consumer Data Strategy, generating new ideas while identifying size of the prize and elaborating roadmaps and growth strategies
  • Gather insights from our key markets, merchandising and consumer/competitive research, define a roadmap to growth and collaborate with the GTM teams to activate
  • Lead and grow the Consumer Data & Insights team to drive the consumer agenda
  • Work with the Company Privacy Board to drive “Privacy by Design” for Marketing
  • Create consumer strategy programs to ensure sustainable growth of the base
  • Monitor the global performance of the consumer measuring corrective actions short/medium and longer term
  • Design the support model short and long term with the VP of Marketing for Personalisation at scale across all channels


What is needed to succeed:

  • At least 8 years’ best-in-class consumer-centric experience from similar roles
  • Global Experience required – Experience from global environments within industries of both functional and emotional needs (e.g. FMCG, Beauty, Luxury). Experience from HQ-based roles is a must, with ideally also some experience at a local or regional level. CV needs to feature diversity in the roles and / or the product categories
  • Understanding of Digital Marketing suites, including Google Ads, Facebook, Adobe Campaign, DMP, etc
  • Knowledge of the China market is a clear plus
  • Brand builder passionate with a solid marketing toolbox and a strong focus on consumer centricity and innovation
  • Business Acumen – Highly commercially-minded marketer with a deep understanding of the market. Ability to manage and strengthen our consumer base  
  • Stakeholder Management – Excellent stakeholder management skills and ability to interact at all levels of an organization as well as across functions
  • Postgraduate diploma in a relevant field (Business Administration, Marketing or Economics)


Something about you:

Soft skills are a must-have for this job, you’ll need to be at ease as much with creative people as data-driven people. In addition to that, the following characteristics describes the way you are:


  • Robust analytical skills (data-driven)
  • Solid Financial skills
  • Strategic thinker as well as result-driven and action-oriented individual.
  • Self-starter
  • Curious
  • Able to navigate with agility in a process-led environment
  • Team player as much as leader with a strong EQ; ability to collaborate cross-functionally and inspire the team towards a new vision and strategy
  • Digital savvy
  • Driven and ambitious for new opportunities; demonstrates a strong personal impact
  • Humble, honest and trustworthy


Additional information:

The role sits within the Pandora Global Marketing Office in Copenhagen, Denmark.

Director – Global Career Band 3


Did we get your attention?

We hope you got all your questions answered and feel confident applying for this position, however if you have more questions regarding the position, please contact:


Silvia Corani
Global Talent Acquisition Manager
+39 335 1269559


If you see yourself in the position and would like to become a part of the Pandora’s future, please apply soon. We encourage you to attach a CV and Cover Letter into the application. We look forward to hearing from you!


We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site www.pandoragroup.com.


Icing on the cake

You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design, we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.



ABOUT Pandora
Pandora designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 90 countries on six continents through approximately 9,500 points of sale, including more than 1,600 concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, Pandora employs more than 15,000 people worldwide of whom approximately 10,400 are located in Gemopolis, Thailand, where the company manufactures its jewellery. Pandora is publicly listed on the NASDAQ Copenhagen stock exchange in Denmark. In 2014, Pandora’s total revenue was DKK 11.9 billion (approximately EUR 1.6 billion).