Communications and Media Planning Director

City:  Copenhagen V
Country/Region:  DK
Application Deadline:  N/A

We are looking for our new communications and media planning director. At Pandora we believe that marketing is a key lever for growth, and we have chosen to invest significantly into building a world-class marketing organization. A key area of focus is integrated communications and media planning, which we need a global director to spearhead as a capability.


Your Role

As the global director for communications and media planning, you will undertake responsibility for how we plan our marketing activities across clusters with a focus on a balanced effort between improving brand equity and increasing sales continually.


You will be leading a team of experienced media and communications planners, as well as have the responsibility for our agency support model and integration into the business. You will report to the global vice president for paid media and performance marketing.


Key responsibilities:

  • You will lead the effort to elevate the role of strategic communications and media planning in the wider business agenda, with a particular focus on budget and portfolio planning, prioritization and integration with creative and CXM teams to build best in class consumer experiences.
  • You will establish and lead a team of professionals within both media planning and communications Planning, bridging the two disciplines to deliver better and integrated plans overall.
  • Together with the rest of the marketing teams you will develop, implement, and refine a multichannel and multi-market communication approach that will have to factor in the nuanced needs of each local market and all the different areas of expertise.
  • You will help define clear processes and facilitate a strong collaboration across various teams, areas of expertise, and play a role in defining best-in-class practices we can apply to all marketing and communication activities.
  • You will lead the utilization of current MMM, business analytics, brand tracing and past campaign learnings to develop, refine and deliver playbooks and media guidelines.
  • You will lead the partnership with our global agency around all communications and media planning activities.
  • You will be at the forefront of driving change and providing strategic guidance to your colleagues in Pandora marketing – both globally and locally.



Your expertise:

  • You already have a proven track record of driving planning effectiveness across major local or global organizations – either from an global company or via agency experience. You feel ready to take on a dynamic role where you will work with a diverse set of colleagues and areas of expertise.
  • 8+ years of solid experience working within Communication and/or Media Planning teams in a global company or from media/advertising agencies.
  • You have +5 years of leadership experience.
  • You have the ability to manage and coach matrix teams.
  • You have the ability to maneuver a large organization and form trusting relationships with key network stakeholders at all levels within the business and externally.
  • Excellent communication and presentation skills – being able to communicate complex content in a simple and compelling way.
  • Has excellent analytical skills paired with strong problem-solving skills
  • You have your finger on the pulse of both what is happening in the media and communications industry and keeping up with trends and new developments
  • Excellent English language skills


Your new team
You will be part of a company in an exciting business area and work in an international hub of can-do spirited, passionate and performance-driven people. The Media team is part of Global Marketing and although we are very ambitious, we also appreciate and maintain an informal and humorous tone and a healthy work life balance which is essential for the team to function.


Additional information:

This role is based in the Pandora Global Office in Copenhagen, Denmark.


Did we get your attention?

If you see yourself in the position and would like to become a part of Pandora’s future, please do not hesitate to apply. We look forward to hearing from you! 


We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site


Icing on the cake  

You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit. 


About Pandora  
Pandora is the world's largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,500 points of sale, including more than 2,500 concept stores.     


Headquartered in Copenhagen, Denmark, Pandora employs 32,000 people worldwide and crafts its jewellery at two LEED-certified facilities in Thailand. Pandora is committed to leadership in sustainability and will purchase only recycled silver and gold for crafting its jewellery by 2025 and halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 26.5 billion (EUR 3.6 billion) in 2022.     


Pandora’s recruitment procedures are designed to be transparent and clear for all candidates. This helps us ensure that applicants are provided with a fair and equal opportunity to demonstrate their competencies and skills by removing blocking factors, possible biases, and risks of discrimination. We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status and age.