CRM Automation & Lifecycle Specialist

CRM Automation & Lifecycle Specialist

CRM Automation & Lifecycle Specialist, Global CRM & Loyalty

Are you a seasoned CRM professional with a passion for building impactful automated customer journeys? Do you have a proven track record in creating seamless, data-driven experiences through advanced e-mail automation? We’re seeking an expert to join the Global CRM & Loyalty team at Pandora, where you’ll play a pivotal role in driving world-class customer engagement for the world’s largest jewellery brand.

Job Description

As the CRM Automation & Lifecycle Specialist, you will be integral in crafting sophisticated, highly personalized automated email flows that elevate customer experiences on a global scale. With hands-on expertise in email marketing automation, you will optimize and refine our setup, ensuring that every journey is precisely tailored to meet the needs of our customers. This is a hands-on role where your technical acumen and strategic insights will drive the success of our email programs and enhance our loyalty initiatives.

Key Responsibilities:

• Design, implement, and optimize customer lifecycle and trigger-based email flows within our Bloomreach platform, ensuring they deliver relevant, personalized experiences on a global scale.
• Work closely with markets around the world to provide expert guidance on the effective use of the Bloomreach platform, ensuring best practices are adhered to.
• Assess and prioritize incoming requests from global teams and markets, ensuring alignment with strategic objectives and optimal resource allocation
• Plan and execute A/B testing strategies for automated email journeys to drive continuous performance improvements and enhance customer engagement.
• Troubleshoot and resolve technical issues related to email delivery, formatting, and platform functionality to ensure flawless execution.
• Take co-ownership of the Bloomreach platform, overseeing data mapping, backlog management, product feeds, web tracking, and maintaining high data quality standards.
• Manage cross-functional projects, leading the development and implementation of large-scale email automation initiatives.

About You:
You are a highly skilled, detail-oriented professional with a deep understanding of customer lifecycle management and email automation. Your hands-on experience in building and optimizing complex email workflows is your strong suit, and you are proficient at integrating technology with marketing strategies to deliver impactful results. You thrive in a collaborative, fast-paced environment and are confident in managing multiple stakeholders to drive projects forward.

Key Qualifications:

• A minimum of 3 years of direct experience in email marketing automation, with a portfolio demonstrating the successful execution of advanced email flows.
• Advanced proficiency with marketing automation platforms such as Bloomreach, Salesforce Marketing Cloud, or Adobe Campaign.
• Extensive experience in building and managing advanced, personalized email journeys and workflows that drive customer engagement.
• Expertise in email marketing analytics tools such as Adobe Analytics, Google Analytics, or similar platforms.
• Proficient in basic coding (Jinja/HTML) for dynamic content and personalization, and familiar with leveraging AI tools for enhanced technical setup.
• Strong cross-functional collaboration skills, with the ability to manage multiple stakeholders across different teams and regions.
• Exceptional organizational skills with a proven ability to prioritize and manage time effectively in a dynamic environment.
• A degree in Marketing, Digital Marketing, Marketing Technology, or a related field.
• Fluency in English, both verbal and written.
• Experience in the retail, fashion, or FMCG industries within a global organization is a plus but not a requirement.

Icing on the cake     
You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design, we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.    

About Pandora     
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores. 

Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.