Brand Specialist, Services & Adjacent Products

Are you passionate about creating meaningful, personalized products and experiences that delight consumers? Are you energized by identifying and exploring new business opportunities that drive commercial growth as well as establish a deep emotional connection with consumers?

About the Role

As Brand Specialist of New Services and Adjacent Products (jewellery boxes, jewellery cleaning products, premium gift packaging), you will have the unique opportunity to contribute to the growth of our services and adjacent products portfolio, unlocking new revenue opportunities, and elevating our brand's desirability. Reporting to the Services & Adjacent Products Brand Manager, you will support in developing services and adjacent products that not only enhance the consumer experience but also strengthen Pandora’s vision of becoming the world’s largest and most desirable jewelry brand.

This role sits at the intersection of strategy and entrepreneurship, with two key focus areas the Specialist will actively contribute to:

• Shaping the Future of Services: From early-stage scoping to global scaling, you will identify white spaces, pilot new service propositions, and bring to market experiences that drive consumer value and brand differentiation.
• Evolving Our Adjacent Products Portfolio: You will elevate our existing offering - including jewellery boxes, jewellery cleaning products, and premium gift packaging - developing consumer centric propositions and products that support our consumers in their jewellery related needs.

Join us in redefining how consumers connect with Pandora beyond jewelry, working alongside the brand manager in shaping the next generation of Pandora´s personalized services and stepping up our existing adjacent products offering through building consumer centric products and experiences that deepen the emotional connection with our consumers.

Your responsibilities will include:

• Supporting the Services and Adjacent Products pipeline, by contributing to the management of the services and adjacent products pipeline, including prioritization and release planning for new initiatives. 
• Playing a key role in helping to establish governance structures, setting up clear development processes, and implementing effective reporting tools to drive focus and impact.
• Supporting the creation of compelling Consumer Products & Experiences, by contributing to shaping strong consumer value propositions, assisting in the development of commercial offerings and customer journeys that enhance brand desirability, in close collaboration with clusters and cross-functional teams.
• Assisting in driving innovation through market testing, through the planning, coordination, and execution of MVP pilots and in-market testing for new services and adjacent products, while working closely with external partners, internal stakeholders, and regional teams.
• Supporting insight-driven Decision Making, by helping collect, organize, and analyze qualitative and quantitative data from consumer researches and in-market learnings to feed into recommendations to present to senior leadership across the business.
• Leading Market & Trend Researches, through monitoring competitive landscape and consumer trends to help identify opportunities for service innovation, and contributing insights that inform consumer-centric solutions.
• Continuous reporting and analyses on commercial performance vs targets including providing deep dive analyses on specific commercial topics.

Some travelling may be required, depending on project needs.

In order to succeed:

You are an ambitious and results-driven team player, willing to bring strong personal impact and deliver on targets, embracing a mindset of continuous learning. You enjoy collaborating with different stakeholders and colleagues across teams, and you focus on fostering effective cross-departmental partnerships to drive shared goals and objectives. You are a strong communicator, with excellent verbal and written skills that effectively convey ideas and insights.

Additionally, you have and can demonstrate:

• Minimum 3-4 years of experience in marketing or commercial functions. Experience in FMCG companies or in consultancy will be a plus.
• Strong analytical foundation based on quantitative skills, incl. confidence in working with data analysis and commercial insights (strong Excel toolkit).
• Great consumer understanding and ability to use consumers insights to address business challenges and drive sales.
• Strong knowledge of full marketing mix and passion for crafting best-in-class services/experiences and product offerings.
• Good project management experience, managing/executing (parts of) global projects in partnership with cross-functional teams.
• Passion and curiousity about consumer behavior, with ability to combine analytical skills and a consumer-centric mindset to create meaningful, impactful experiences.
• Self-motivated and entrepreneurial attitude, thriving in dynamic, fast-paced environments while proactively managing day-to-day tasks with a solutions-oriented approach.
• Excellence-driven mindset, holding yourself and others accountable for crafting and delivering high-quality outcomes with a focus on continuous improvement.

Icing on the cake

You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design, we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit. 

About Pandora 

Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores. 

Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024. 

At Pandora, we believe that creating an inclusive and diverse workplace and reflecting societal diversity in our customer engagement is essential to delivering on our company purpose: to give a voice to people’s loves. We dedicate ourselves to fostering, cultivating and preserving a culture of inclusion and diversity where everyone feels respected and valued. So, if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch.