Brand Planning Manager

Are you a passionate strategist eager to contribute to Pandora's growth? Do you want to work in a global organization and have direct impact on the global brand marketing strategy?

About the Role

We're looking for a Brand Planning Manager to support the development of our annual brand marketing strategy - building and implementing comms support models around marketing activities that enable annual objectives. In this global role, you will ensure that objectives are met through the application of comms modelling and integrated marketing principles that enable the marketing calendar to be defined and delivered with clarity, efficiency, and excellence.

This role plays a critical part in enabling the success of our global marketing organization and defining a clear, focused and insights-based global to local direction for marketing growth. If you're ready to make a meaningful impact across global and markets, we’d love to hear from you.

As our new Brand Planning Manager, you will be working with teams across strategic functions in global, market and agencies to help shape how we address growth opportunities. Your tasks will support annual brand planning development, where specific responsibilities will include:

• Supporting the development of the global annual marketing strategy and calendar in alignment with strategic objectives.
• Implementing comms modelling principles and frameworks that devise clear support models across the marketing calendar.
• Operationalizing the annual strategy in a clear annual global brand marketing guidance.
• Collaborating closely with cross-functional teams and senior stakeholders across Global Office and Markets to support planning process and ensure aligned efforts.
• Partnering with and project managing strategy agencies to support and ensure milestones and deliverables are on time and on scope.
• Driving framework development, onboarding, and roll out to ensure a clear and operational annual strategy towards our global and cluster teams.

In order to succeed

You are an excellent communicator with strong influencing skills and the ability to manage stakeholder and agencies effectively. You have a customer-first strategic mindset and are able to combine strategic thinking with operational execution. You are resilient and curious with a genuine passion for brand building, and you enjoy working with a high degree of autonomy and proactiveness. Additionally, we expect that you have and can demonstrate:

• 5-8 years of experience from global matrix organizations, or from agency side, working in brand planning and management across marketing calendars and campaigns.
• Experience in developing global-to-local communications support models in integrated Go-To-Market (GTM) media environments.
• Demonstrated expertise in developing governance, structured planning frameworks, and guardrails that enable local market adaptation and flexibility.
• Strong business acumen, with the ability to connect annual and quarterly planning, investment, and performance to strategic objectives.
• Clear understanding and experience with comms modelling, media strategy and global and local media landscapes across paid, owned, earned.
• Good understanding of audience-led and journey-based planning, connecting strategy, media, content, and activation to business and customer outcomes.
• Expertise in insights integration, analytical review, and performance tracking across brand and performance metrics.

Your New Team 

Pandora offers an exciting and challenging role in a fast-moving, international environment. You will be part of a dynamic team, working in close cooperation with a strong organization where quality and integrity are significant qualities. We are a dynamic organization where we are guided by four values: We dream, We dare, We care and We deliver on our promises to colleagues, customers, partners and stakeholders. You will report directly to the Senior Manager, Brand Planning.

Did we get your attention?

We hope you got all your questions answered and feel confident applying for this position. If you see yourself in the role and would like to become a part of Pandora’s future, please do not hesitate to apply! We are an international team, so please make sure to send us your application in English to be considered.

We look forward to hearing from you! We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site www.pandoragroup.com.

Icing on the cake

You will be working out of our Head Office in Copenhagen V. Besides our beautiful interior design, we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.

About Pandora

Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.

At Pandora, we believe that creating an inclusive and diverse workplace and reflecting societal diversity in our customer engagement is essential to delivering on our company purpose: to give a voice to people’s loves. We dedicate ourselves to fostering, cultivating and preserving a culture of inclusion and diversity where everyone feels respected and valued.