Brand Manager, Services & Adjacent Products

Brand Manager, New Services  

Are you passionate about creating meaningful, personalized experiences that delight consumers? Are you energized by identifying and exploring new business opportunities that drive commercial growth, as well as establish a deep emotional connection with consumers? 

As Brand Manager of New Services, you will be at the heart of Pandora’s growth strategy, driving the expansion of our services portfolio, unlocking new revenue opportunities, and elevating our brand's desirability. Partnering closely with the Services & Adjacent Products Director, you will lead the charge in innovating services that not only enhance the consumer experience but also strengthen Pandora’s vision of becoming the world’s largest and most desirable jewellery brand. 

This role is both strategic and entrepreneurial, placing you at the forefront of scoping, piloting, and scaling new service offerings. From concept to execution, you will identify untapped potential, bring ideas to life, and create meaningful value for consumers worldwide. 

Join us in redefining how consumers engage with Pandora beyond jewellery—shaping the next generation of Pandora´s personalized services through building impactful and memorable experiences that deepen the emotional connection with our consumers 

Key responsibilities: 

• Lead the services pipeline – own and manage the Services pipeline, prioritization and release plan for new initiatives, being a key contributor in establishing and setting up new governance and decision-making forum to drive focus and impact. 

• Full responsibility of Services P&L and reporting – own long-term financial ambition and reporting related to the services business. 

• Create Compelling Consumer Experiences – craft strong and compelling consumer value propositions, commercial offering(s) and go-to-market / customer journeys, building best in class products and customer experiences that will drive brand desirability, in close collaboration with the clusters.   

• Drive Innovation Through Market Testing – scope, set up and manage MVP pilots and in-market testing of new services, working hands-on with external suppliers, key functions, and regional teams to ensure successful execution. 

• Turn Data into Strategic Decisions – analyse qualitative and quantitative insights from in-market testing, delivering clear recommendations and business case assessments to define what is relevant for Pandora’s service offerings. 

• Stay Ahead of the Market – Conduct deep-dive competitor, market, and consumer trend analysis to identify new opportunities for service expansion, leveraging insights to solve pain points and craft consumer-first solutions.  

• Engage and Influence Senior Stakeholders – Provide regular progress updates on KPIs, sharing key findings and impactful recommendations to drive alignment and decision-making. 

Skills & Experience Required: 

• Extensive experience in driving innovation and managing projects, with a strong track record of developing strategies, piloting new initiatives, and unlocking untapped business opportunities - especially in a fast-paced, start-up-like environment. 

• Strong analytical skills with both quantitative and qualitative expertise. Confident in building P&L models, assessing market opportunities, and deriving commercial insights through data analysis. Proficiency in Excel is essential. 

• Deep passion for understanding consumer behaviour and the ability to translate insights into actionable business growth opportunities. 

• Strong knowledge of the marketing mix, with a passion for crafting memorable, consumer-centric customer experiences that drive engagement and a deep emotional connection with the brand. 

• Skilled in engaging and influencing cross-functional teams and senior leadership, with the confidence to present insights, performance results, and strategic recommendations that drive decision-making. 

• Proactive self-starter who thrives in a dynamic, fast-paced, and flexible environment with a strong ability to navigate less-structured settings. 

• Highly adaptable with the flexibility to multi-task across a variety of activities and projects simultaneously. 

• Inclusive and empathetic team player, eager to collaborate with diverse perspectives and work cross-functionally to achieve shared objectives. 

Icing on the cake  

You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design, we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit. 

About Pandora 

Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores. 

Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024. 

At Pandora, we believe that creating an inclusive and diverse workplace and reflecting societal diversity in our customer engagement is essential to delivering on our company purpose: to give a voice to people’s loves. We dedicate ourselves to fostering, cultivating and preserving a culture of inclusion and diversity where everyone feels respected and valued. So, if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch.