CRM Specialist

City:  Belrose
Country/Region:  AU
Application Deadline:  1/06/2023

The main purpose of the CRM Loyalty Specialist is to drive fan engagement, retention and a personalised and targeted customer experience through the email channel that translates to commercial business objectives and revenue targets (online and in store). To grow the Pandora Club database and build insights around audience behaviour, identifying opportunities to drive increased purchase frequency, lifetime value and fan engagement.



Key Accountabilities:

  • Planning local email (& SMS where relevant) marketing calendar and audience targeting, content/[performance optimisations, personalisation and email marketing strategy (frequency, time of send, automated emails, tests etc.).
  • Up-to-date knowledge of local and international CRM and loyalty program trends
  • Drive the testing and optimisation of loyalty marketing campaigns to deliver on key performance metrics
  • Utilise customer data and insights to develop a highly targeted and personalised experience for members across all touchpoints.
  • Support in the creation and execution of a best-in-class loyalty program strategy and campaigns
  • Be the local SME for all CRM and loyalty systems
  • Build and share rich consumer (Club member) insights as well as Club/loyalty and email marketing analytics and insights to drive marketing and wider business strategy as well as to continue to optimise email and digital media plans.
  • Manage and drive loyalty programs, collaborating with all business touch points to achieve Club/Loyalty KPIs
  • Collaborate with paid media team to share CRM audiences and targeting strategies
  • Privacy law/direct marketing compliance
  • CRM and loyalty project management
  • Omni channel Revenue attributed to the email channel



Personal Competencies:

  • 3-5 year’s experience and equivalent combination of experience and education accepted
  • Experience in CRM and loyalty management within a large omni channel environment
  • Experience in contributing to CRM and loyalty strategy
  • Confidence and experience in presenting at senior level forums with complex information, and gaining approvals is preferable
  • Proven experience working with external agencies and third parties
  • A deep understanding of, and experience in, database and event or trigger-based marketing is preferable.
  • Cross-functional collaboration
  • Loyalty, Marketing, Email Marketing, Retail industry or similar B2C experience



The Reward

We are the largest Jewellery brand in the world and our people are an integral part of our success. Our commitment to unforgettable career progression is just the start. We offer a competitive rewards package that is second to none including:

  • Generous staff discount on all Pandora products
  • A day off on your birthday
  • Opportunities for development
  • Health care package
  • STIP Bonus
  • Hybrid working arrangement: 3 days in the office 2 days working remotely




Headquartered in Copenhagen, Denmark, Pandora is the world’s largest jewellery maker with presence in more than 100 countries across the globe. At Pandora, we give a voice to people’s loves. Beloved for our inimitable charm bracelet, Pandora jewellery offers intricate design and craftsmanship, brought to life by the magic of the stories expressed and interpreted by its wearer.


Each Pandora piece is hand finished in Thailand in our Gold LEED Certified facilities, using up to 71% recycled metal grains. Looking ahead, Pandora is determined to further reduce its climate footprint by joining the Science Based Targets initiative and by 2025 is committed to being carbon neutral and fully circular in production. Whether our ambitious sustainability practices or our support for young voices via our partnership with UNICEF, we are immensely proud of our values.


Pandora’s recruitment procedures are designed to be transparent and clear for all candidates. This helps us ensure that applicants are provided with a fair and equal opportunity to demonstrate their competencies and skills by removing blocking factors, possible biases, and risks of discrimination. We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status and age.




If you DREAM and DARE to grow as a leader as well as develop yourself and client groups daily, if you CARE and appreciate diverse work environments and you DREAM to work in fast paced, innovative and disruptive organisation, Pandora is the right place for you!

You will enjoy leading a business in a collaborative work culture where you will empower others and seek opportunities to grow the market.