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Trade Marketing Manager

City:  Baltimore
Country/Region:  US


The Trade Marketing Manager plays an instrumental role in Pandora North America’s growth and expansion plans. This role sits within our dynamic Marketing organization. The Trade Marketing Manager will play an integral part of our strategic plan, by leading new store opening events, creating traffic-driving marketing plans across our network of owned & operated + wholesale accounts, and focusing on improving the in-store consumer experience. The TMM will also provide high-level guidance to our wholesale retailers on Coop spend and media strategy, channels, and tactics at the local level. Ultimately the TMM will help Pandora to build brand/store awareness, increase engagement and drive traffic to our stores.


This role involves close partnership with the GTM team, as well as the full Marketing and Sales organization.


Key Responsibilities:

  • Ensure consistent execution of trade marketing across our store network, which includes both Owned & Franchised stores
  • Drive traffic to new Pandora stores through local marketing plans and instore events.
  • Leverage insights and analytics, along with local best practices to inform our local marketing plans.
  • Act as key marketing contact for retailers. Manage a consistent cadence of meetings with field team, retailer marketing leads and other cross-functional business partners to ensure alignment.
  • Conduct store visits to ensure consistent execution throughout the network and capture best practices.
  • Lead local store event strategy for both owned and retailer stores.
  • Translate and adapt global trade marketing guidelines to fit local assortment


Key Contributions:

  • Contribution to the company’s goals and objectives of growing market share, sales, traffic, and consumer brand health metrics (awareness/ consideration/purchase intent).
  • Supporting the improvement of the instore experience for consumers.
  • Retailer compliance with NAM trade marketing guidelines, as well as overall engagement.


Something About You:

  • Bachelors Degree in Marketing, Business Administration
  • 5+ years of related professional trade marketing experience. Ideally, experience would include working in a network with both owned and franchised stores. Experience building relationships with retailers/owners and local store event planning/management.
  • The position requires solid experience as a Marketing and Retail leader. Experience in retail, fashion or CPG is a mandatory.
  • Experience working for a global company/brand is a plus.
  • Must be highly organized, a self-starter, who can juggle multiple priorities in a fast-paced environment.
  • Strong communication skills; a team player; ability to lead through relationship management, creative thinking and innovative decision making; excellent trouble shooting and problem-solving skills; interpersonal and leadership skills.
  • Priority setting and time management skills a must.
  • Knowledge of MS office with proficiency in Excel; knowledge of MS Outlook; good typing skills; knowledge of database applications a plus.  Must be proficient in PowerPoint.


Travel Required: Up to 30%

Nearest Major Market: Baltimore