Advocacy Marketing Manager

Are you passionate about turning customers into brand champions?

Join us as Manager, Advocacy Marketing, where you will drive innovative strategies to amplify customer voices and build authentic brand love. In this dynamic role, you will collaborate across teams to craft impactful campaigns, drive engagement, and shape the future of advocacy in a fast-paced, purpose-driven environment. If you're a creative storyteller with a strategic mindset and a heart for community, we’d love to hear from you!

About the role

The Manager, Advocacy Marketing plays a critical role in driving Pandora’s advocacy strategy and amplifying brand engagement through authentic voices and communities. This role focuses on building and nurturing relationships with brand advocates, influencers, and partners to create impactful storytelling and advocacy programs that resonate with diverse audiences.

The manager will ensure alignment with global advocacy and brand strategies while tailoring initiatives to local market dynamics and cultural nuances. With a strong understanding of influencer ecosystems and community-driven marketing, the Manager will enhance brand relevance, foster loyalty, and generate earned impact across key markets. We owned and operated directly across Singapore, Japan, Hong Kong and Taiwan whilst working closely with our distributors across South Korea, Thailand, Vietnam, Philippines, Malaysia, Indonesia and India.

You will foster an inclusive, engaging, and high-performing culture, embedding Pandora’s core values—Dream, Dare, Care, and Deliver—in everything we do.

Key areas of responsibilities

• Drive Advocacy Marketing Strategy: Localize and implement global advocacy strategies across the APAC markets, ensuring cultural relevance and resonance while maintaining brand consistency across PR, media relations, events, influencer partnerships, and organic social channels
• Lead Campaign Development & Execution: Plan and activate integrated advocacy campaigns—including PR initiatives, influencer collaborations, organic social activations, and brand events—from brief to post-campaign analysis, in collaboration with cross-functional teams
• Manage Influencer & Media Relations: Build and maintain strong relationships with influencers, media outlets, and key advocates. Oversee partnerships and identify opportunities for authentic storytelling and proactive brand positioning
• Monitor Performance & Generate Insights: Define KPIs for advocacy programs across PR, influencer, and social channels. Track campaign performance and lead post-campaign reporting to optimize future activations and share learnings across teams
• Collaborate Across Functions & Markets: Act as a key liaison between global and local teams, ensuring alignment on advocacy objectives and facilitating workshops and strategic discussions for cohesive execution
• Stay Ahead of Trends: Maintain a deep understanding of influencer marketing, PR best practices, organic social trends, consumer behavior, and competitive activity to inform strategy and drive innovation

What are we looking for

• Bachelor’s degree in marketing, Communications, Business, or related field (Master’s preferred)
• 5+ years of experience in PR, communications, and influencer marketing, with regional or multi-market scope
• Proven track record in adapting global brand strategies for local markets and leading integrated campaigns
• Experience in a matrixed organization, collaborating with global and regional teams across functions
• Hands-on experience managing media relations, influencer partnerships, and event activations
• Familiarity with Asian market dynamics and consumer behaviour
• Strategic mindset to localize global strategies and align with regional priorities
• Project management skills to manage multiple campaigns and timelines across markets
• Deep understanding of PR, influencer marketing, and media relations in Asia

Why join Pandora in Asia?

At Pandora, we’re committed to creating a workplace where people feel supported, trusted, and inspired to grow. Since 2021, we’ve expanded our global workforce by 40% while reducing attrition by 25% —progress made possible by inclusive leadership, strong internal mobility, and a culture that values care, courage, and connection.

Did we get your attention?

The icing on the cake

This role offers an opportunity in Singapore, a world-class city known for its innovation, sustainability efforts, and multicultural society — making it the ideal location for Pandora’s regional team.

About Pandora

Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.

Recognised by the Financial Times as one of Europe’s Best Workplaces and ranked #1 among Danish companies, Pandora is committed to building an inclusive and diverse workplace. We believe that reflecting the diversity of society in how we engage with our customers is essential to fulfilling our purpose: to give a voice to people’s loves. We are dedicated to nurturing a culture where everyone feels respected, valued, and empowered to thrive.