Seven years after Pandora was established in Denmark, the very first piece of jewellery was crafted in Thailand - the year was 1989. Below, you can see our founder, Per Enevoldsen, holding that first ring. We are very proud of our legacy and the tradition behind our manufacturing plants and highly talented colleagues in Thailand. It is where Pandora produces innovative products that our customers love. 

Nowadays, Pandora is the forerunner in bringing luxurious jewellery to the many. We create products lasting in their design, unique in their creativity and with enduring and responsible craftsmanship. Pandora products are made to be kept and collected. To craft in a truly responsible way, by 2025, all of Pandora's silver and gold will come from recycled sources, and our crafting facilities will run on 100% renewable energy.