Shape the Future of Pandora’s Global Retail Experience
At Pandora, creativity is a growth engine. As we continue our journey to become the world’s most desirable and accessible jewellery brand, we are looking for a Director, Store Creative to help define how Pandora comes to life across our global retail universe.
This is a senior creative leadership role for someone who thrives at the intersection of bold creative vision and large‑scale execution. You will lead the global Store Creative & Design output - bringing together campaigns, communication, and in‑store display to create inspiring, cohesive, and scalable retail experiences across physical and digital touchpoints.
What You’ll Do
In this role, you will set the creative direction for:
- Store windows (physical and digital)
- In‑store presentation and storytelling
- Pop‑ups, events, and brand activations
- In‑store communication, graphics, and digital experiences
You’ll work closely with senior partners across Operations, Store Design, Product Presentation, Orchestration, and the Creative Studio. This role requires strong collaboration skills and the ability to navigate a complex, global setup while turning creative ambition into real‑world retail impact.
Key Responsibilities
- Define and lead a compelling global window and in‑store creative strategy that elevates Pandora’s brand expression
- Own the creative communications strategy for in‑store signage, graphics, and storytelling
- Build and scale digital creative capabilities across more than 3,000 stores
- Inspire, guide, and develop a global creative team through clear direction, empathy, and strong leadership
- Collaborate with artists, agencies, and production partners to bring creative concepts to life
- Elevate visual storytelling across Pandora’s jewellery collections and brand moments
- Create local relevance for Flagship and Custom Stores through curated collaborations and partnerships
- Act as a creative thought leader through trend spotting, competitive insight, and retail innovation
- Deliver creative solutions for new product-related services such as engraving, stone customisation, gift sets, and click & collect
- Develop fixtures, displays, and in‑store sales tools in close partnership with Product Design
- Guide cluster teams and local agencies with clear creative direction and guardrails
What Success Looks Like
- Creative solutions that support clear business objectives
- Strong stakeholder collaboration with clear processes and decision making
- Projects delivered on time, on budget, and at the highest quality
Who You Are
You are a senior creative leader with the ability to think big creatively and deliver at scale.
Your background includes:
- Extensive experience in senior leadership roles within international, large-scale organisations
- Leadership experience within Visual Merchandising, Window Design, Events, Communications and Digital Storytelling
- A strong track record leading complex, strategically important creative projects
- Experience working across fashion, beauty, accessories, or similar consumer brands
- The ability to collaborate across disciplines and align diverse stakeholders
Education
Bachelor’s or Master’s degree (or equivalent experience) in a creative field such as Fashion, Retail, Design, Architecture, or Theatre.
Your strengths
- Highly creative with a deep passion for retail and brand storytelling
- Confident, empathetic leader with strong influencing skills
- Comfortable in a global, matrix organisation
- Curious, pragmatic problem‑solver with sharp commercial awareness
- Collaborative, independent, and energized by fast‑paced environments
- Fluent in Business English
Additional information
Location: Copenhagen
Reporting to: SVP, Store Creative & Design
Department: Global Marketing | Store Creative & Design
People Leadership: 4 direct reports
Travel: Approx. 15–20 days per year
About Pandora
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 7,000 points of sale, including more than 2,800 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs around 39,000 people worldwide and crafts its jewellery with 100% recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 32.5 billion (EUR 4.4
