Specialist, Brand Management (m/f/d) - Hamburg

FOR OUR HEAD OFFICE NORTHERN EUROPE, BASED IN HAMBURG, WE ARE LOOKING FOR YOU!

Specialist, Brand Management (m/f/d) – Hamburg

WE DELIVER • WE DREAM • WE CARE • WE DARE

The Specialist, Brand Management will play a pivotal role in driving Pandora’s growth by ensuring the brand strategy is consistently executed on local markets. This role focuses on maintaining global brand integrity while enabling local relevance, ensuring that all brand activities resonate with consumers and deliver measurable business impact. 

The Specialist will act as the key link between global brand strategy and local execution, providing guidance, support, and coordination on brand related initiatives across departments. The role coordinates the development and execution of brand strategies that captivate audiences and drive business growth for Pandora. Operating in a fastpaced and creative environment, the Specialist influences consumer perception by ensuring cohesive, insightled brand execution and collaborating effectively with crossfunctional teams

WE DELIVER - Let's deliver together: 

Integrated Brand Execution

• Brief, coordinate and orchestrate NOEU brand initiatives across paid, owned, and earned channels, ensuring cohesive and impactful campaigns that drive growth 

Consumer-Centric Planning

• Ensure all brand initiatives are rooted in consumer insights and tailored to local behaviors and preferences 

Market Support

• Partner with internal teams to drive brand planning and execution 

Cross-Functional Collaboration: 

• Work closely with Merchandising, Media, PR, CRM, Retail, and Commercial teams to ensure seamless brand execution 

Strategic Planning & Local Concept Development 

• Review global marketing objectives, KPIs, and plans to ensure local alignment
• Prepare presentations and engage relevant stakeholders for approval and implementation

Coordination of local plans and cycle launches  

• Gather campaign objectives, KPIs, and key messages from global teams
• Align stakeholders and organize kick-off and follow-up meetings
• Maintain asset overviews and campaign roadmaps with milestones, timelines, and dependencies

Performance Management

• Track brand KPIs, including penetration and campaign effectiveness, and providing actionable insights 

Feedback Loop

• Collect internal feedback, structure it, and share both a local perspective and market learnings with the global teams — and make sure to also share it with the local team — to inform future brand strategies

Budget Tracking 

• Support annual budget setup and forecasting. Track expenses and review invoices for accuracy

WE DREAM - This is what we dream of:

• Bachelor’s dagree in Marketing, Brand Management, Business Administration (with a marketing focus), Communications, Media Studies, or a related field
• 3–6 years of experience in Brand Management, Integrated Marketing, or Campaign Planning (ideally within multi-channel and/or agency environments)
• Strong ability to connect consumer insights, brand objectives, and market dynamics to drive impactful decisions
• Excellent communication and stakeholder management skills, with experience working in cross-functional and international environments
• Background in advertising or creative agencies, with experience in campaign development, localization, and collaboration with global brand teams
• Analytical mindset, with a track record of measuring performance and translating data into actionable insights
• Highly organized with strong project management skills, able to manage multiple campaigns and priorities simultaneously
• Proactive, solution-oriented mindset, confident in navigating ambiguity and driving topics forward independently
• Proven experience delivering go-to-market processes and translating global brand strategies into locally relevant activations
• Familiar with agency collaboration, project management tools (e.g. Asana)
• Comfortable working in German and English
• Willingness to travel occasionally (approx. 20 days/year)

We CARE - what you can expect:

We truly care to offer you a great place to work!

Wellbeing, development & flexibility:

• 30 days of vacation & special leave days (e.g. 1 day at your birthday or 2 days at your own wedding)
• Flexible working hours with opportunities for mobile working (2 days home office & 3 days office/week)
• Work from anywhere: Work up to 20 days within 12 months from anywhere in Europe
• Personal and professional development through regular e-learning modules, training and workshops
• Urban Sports Club membership at a reduced Pandora-Corporate-Rate 
• Running club: Join our weekly running club where you clear your mind with an Alster-run after a working day
• Cooperation with OpenUp, a digital platform for mental well-being: We support you to thrive at work and beyond

Discounts & subsidies:

• Corporate benefits & free access to a benefits portal for discounted tickets for different events
• A great discount on our jewellery
• Company subsidised public transport ticket (we take over 25€ of the Deutschlandticket)
• Mobile Working Kit Allowance: We support you with a maximum of 500€ for your home office equipment
• Lunch allowance: Monthly pluxee vouchers – for flexible use and accepted in many restaurants and supermarkets
• Attractive company pensions scheme with an insurance package
• Pandorians refer Pandorians: We are very thankful for your employee referrals and will reward you for successful referrals

Office & Pandora culture:

• Dogs are very welcome!
• Beautiful & modern office space in the Hamburg city center
• Internationally successful company with a flat hierarchy
• A highly motivated team with a Can-Do-Attitude
• Cozy coffee area where you can grab a cup of coffee and meet for a chat

Celebrations & team-time:

We love to celebrate special moments together that matter to us like your birthday, where you are given a special leave day, or with corporate events in the summertime and at Christmas – after-work gatherings and team events are key highlights as well!

WE DARE - We dare you to apply.

We are looking forward to welcoming you!

About Pandora  

Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.  
Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.  

Recognised by the Financial Times as one of Europe’s Best Workplaces and ranked #1 among Danish companies, Pandora is committed to building an inclusive and diverse workplace. We believe that reflecting the diversity of society in how we engage with our customers is essential to fulfilling our purpose: to give a voice to people’s loves. We are dedicated to nurturing a culture where everyone feels respected, valued, and empowered to thrive.