Senior Specialist, Digital Shelf + Conversation (Amazon Content), Pandora NAM
As the largest jewellery brand in the world, we a give a voice to millions of people’s loves every day. Our beautiful products empower people all around the world to express themselves. We are proud to be part of their stories and the most important moments in their lives.
Where original thinking is welcomed, and can turn into positive impact in a heartbeat, we can dream big, dare to act, and deliver with care and passion. At Pandora where you can each craft far more than just an incredible career.
About the Team:
The North America eCommerce team is responsible for accelerating digital growth, delivering best-in-class customer experiences, and achieving commercial objectives across the region. As Pandora builds and scales its owned Amazon (3P / Seller Central) marketplace business, the team partners closely with local and global stakeholders to drive strategy, innovation, and operational excellence across all ecommerce channels
The Senior Specialist, Digital Shelf/Conversion (Amazon Content) ensures that every piece of Pandora content on Amazon is best-in-class – from listing imagery and copy to A+ Content, Brand Story, and the Amazon Brand Store. This role owns the quality, discoverability, and on-brand expression of Pandora’s catalog on Amazon, making sure listings are both highly relevant in search and built to convert.
The position pairs a deep, current understanding of what drives Amazon search relevancy and shopper conversion with a strong sense of brand – knowing how to win on Amazon while staying true to Pandora’s voice, positioning, and creative standards. This is a content, SEO, and merchandising role that requires fluency in how customers discover and buy on Amazon.
A core expectation is staying continuously current on Amazon best practices and the evolving search landscape – including traditional keyword-driven search (A9), behavior-driven discovery (COSMO), and emerging generative / AI-assisted shopping experiences (e.g., Rufus) – and translating those changes into content and SEO decisions ahead of the competition. The Specialist ensures Pandora’s content is optimized for both search-engine relevancy (SEO) and generative-engine relevancy (GEO).
The role is highly cross-functional and fast-paced, requiring the ability to manage many priorities simultaneously. The Specialist partners most closely with Merchandising / Marketing to align content with the go-to-market and assortment strategy, and works alongside Creative and Tag (Pandora’s creative production agency), Catalog / Seller Central, Paid Media, and Analytics to bring optimized, on-brand listings to life and keep them performing.
Your Role as Senior Specialist, Digital Shelf + Conversion (Amazon Content)
Owns Amazon content and SEO end-to-end – from strategy through delivery and ongoing optimization – in close partnership with Merchandising / Marketing, Creative, Tag (creative production agency), Catalog / Seller Central, Paid Media, and Analytics. The Specialist leads these initiatives and is accountable for the quality and delivery of the content; creative assets are produced by Creative and Tag under the Specialist’s direction rather than created by the Specialist directly.
- Own SEO keyword research to support copywriting across all content placements, and track keyword rank over time to guide optimization.
- Own listing strategy and the optimization of titles, bullets, descriptions, and backend keywords for high-relevancy, high-converting detail pages, directing and approving copy against SEO and brand standards.
- Lead and own the delivery, quality, and version scheduling of listing images, A+ Content, Brand Story, and the Amazon Brand Store – briefing, directing, and approving Creative and Tag to produce the assets.
- Brief and direct video and creative production through Creative and Tag to meet Amazon content standards and Pandora brand guidelines; accountable for on-time, on-brand delivery.
- Drive ongoing catalog optimization – continually evaluating content and copy and staying ahead of Amazon trends and requirement changes.
- Audit the catalog to identify attribute and content gaps, and drive catalog repair of content issues surfaced in audits.
- Work in Rithum to ensure approved copy, backend keywords, and imagery are syndicated and loaded to Amazon correctly, partnering with Catalog / Seller Central to validate that listings are live and accurate.
- Build new-product launch content playbooks, optimizing for the launch / indexing (“honeymoon”) period.
- Own Voice-of-Customer, return, and defect trend reporting from a content standpoint, and support returns-reason root-cause analysis to reduce content-driven returns.
- Manage Request-a-Review automation and review-generation email campaigns.
- Monitor Amazon policy and content-requirement updates and keep Pandora content compliant.
- Analyze Store insights and BSR opportunities to prioritize content and SEO improvemen
Craft your career with us if you have:
- 5–8 years working directly with copy, content, and branding, ideally with meaningful eCommerce or Amazon exposure.
- Demonstrated understanding of Amazon search relevancy and conversion drivers (A9 / COSMO, indexing, keyword research, detail-page best practices); familiarity with generative / AI search (Rufus) a plus.
- Familiarity with Rithum or a comparable syndication / feed platform strongly preferred.
- Strong brand and creative sensibility, with the ability to balance discoverability with brand voice and standards.
- Hands-on experience with Amazon A+ Content, Brand Story, and Brand Store creation; comfort in Seller Central content workflows a plus.
- Proven ability to manage many priorities simultaneously in a fast-paced, cross-functional environment.
Our Benefits & Perks
At Pandora, we dare to invest in our people, care for their well-being, support their growth, and empower them to thrive both personally and professionally. Our comprehensive rewards package includes competitive pay, health and wellness benefits, retirement savings, learning and development opportunities, employee discounts, and paid time off. Visit our Crafted With Care Site to explore the full range of benefits available to our employees.
New York Salary: $110,000 - $137,500 commensurate with experience
About Pandora:
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 7,000 points of sale, including more than 2,800 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs around 39,000 people worldwide and crafts its jewellery with 100% recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 32.5 billion (EUR 4.4 billion) in 2025.
Pandora’s recruitment procedures are designed to be transparent and clear for all candidates. This helps us ensure that applicants are provided with a fair and equal opportunity to demonstrate their competencies and skills by removing blocking factors, possible biases, and risks of discrimination. We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status, and age.
About Pandora NAM:
The Pandora North America team in the USA and Canada consists of approximately 13,000 employees, including 180 team members in our New York & Baltimore office, 140 employees in our AME Operations facility in Glen Burnie, Maryland, 160 field-based leaders and more than 11,000 colleagues across our owned and operated stores.
Today, the USA is Pandora’s single largest market. The Pandora North American region encompasses approximately 1,590 points of sale, including around 700 concept stores, with more than 600 owned and operated by Pandora, reflecting our continued growth and strong presence across the market.
