Contract: Permanent
Location: Flexible hybrid working style with three days in the London office
The role
Pandora is seeking a Senior PR Manager to lead and evolve our UK and Ireland press strategy. This role is responsible for building culturally relevant, brand-elevating PR storytelling that drive awareness, desire, and long-term brand equity across the UK and IRE market.
You will sit at the intersection of PR, social, and culture, shaping how Pandora shows up in the world through authentic voices, premium storytelling, and impactful PR moments. You will build and have existing meaningful press relationships across the UK media landscape bringing stories to life across consumer PR and key brand moments through products, campaigns and global partnerships.
Working closely with the UK and global team, you will position Pandora as a culturally credible and aspirational brand within the UK fashion, entertainment, and media landscape, from red carpet placements, campaign storytelling and long-term celebrity partnerships.
This is a highly visible role requiring strong relationships, excellent written and verbal skills, cultural instinct, and confident senior-level execution.
About Pandora
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 7,000 points of sale, including more than 2,800 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs around 39,000 people worldwide and crafts its jewellery with 100% recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 32.5 billion (EUR 4.4 billion) in 2025.
Our people
Our global team of over 33,000 passionate individuals helped Pandora achieve record earnings in 2023, driven by a new long-term growth strategy. This rapid progress has fostered an ambitious and empowering culture.
As we grow, we continue to invest in our talent. We're seeking people who share our values and can help us realise our ambitions.
What to expect from the role
PR Strategy & Leadership
- Shape the narrative: Turn Pandora’s brand and product stories into compelling local narratives that create emotional connection and earned attention.
- Challenge & connect the dots: Bring fresh thinking, challenge established ways of working and look beyond the traditional PR playbook. Work closely with Brand, Media, Retail, CRM and other teams to spot opportunities and amplify ideas.
- Lead agencies & investment: Manage agency partners and the PR budget with clear strategic direction, strong creative ambition and a focus on effectiveness.
- Lead & develop the team: Inspire and develop a team of one PR Specialist, fostering creativity, curiosity, accountability and growth.
- Develop and own Pandora’s UK PR strategy, aligned with brand positioning, seasonal campaigns, and business objectives
- Define PR tiers, partnership models, and long-term PR strategies
- Identify emerging cultural trends, creators, and platforms to keep Pandora culturally relevant and aspirational
- Build and nurture strong relationships with journalists, editors, KOLs, cultural connectors, stylists and tastemakers across fashion and consumer media.
- Create compelling PR storytelling around seasonal campaigns, collaborations, brand partnerships, store moments and cultural trends.
- Work closely with the global corporate and consumer PR teams to ensure all pitching is aligned with wider global PR strategy
- Lead proactive PR campaigns that generate meaningful reach, engagement, coverage and conversation.
- Manage the always on 'press office' alongside the Press Officer and PR Assistant working with product and ongoing send outs on a weekly basis
- Work with the Head of Advocacy to conceptualise and deliver impactful press events that showcase the brand and deepen engagement with key audiences.
- Build trusted relationships with senior stakeholders, confidently advising on consumer PR, key PR moments and brand reputation.
Campaign Admin
- Lead PR activations for UK brand campaigns, product launches, and key calendar moments
- Support the paid media team and paid editorial opportunities and be on set for any talent editorial campaigns
- Ensure consistent brand storytelling while allowing for local market nuance and creativity
PR & Media Alignment
- Work closely with the UK PR Influencer team to ensure influencer and celebrity activity drives earned media coverage
- Collaborate on press events, trips, and talent-attended brand moments
- Support UK media strategy by leveraging talent for press opportunities and brand storytelling
Cross-Functional Collaboration
- Work closely with Social, Marketing, E-commerce, and Creative teams to deliver integrated campaigns
- Partner with global and local market teams to support and guide local PR activity
Measurement & Reporting
- Define success metrics and KPIs for PR activity (reach, engagement, earned value, brand impact)
- Analyse performance and provide clear insights and recommendations to senior stakeholders
- Manage the PR budgets responsibly and strategically
- Oversee monthly reports shared with key stakeholders
The successful candidate
- Significant experience in PR and communications ideally within fashion, beauty, luxury, or lifestyle
- Strong strategic thinking combined with hands-on execution skills
- Excellent relationship-building and negotiation abilities
- Experience managing contracts, budgets and agencies
- Confident communicator with senior-level stakeholder management experience
- Passion for jewellery, fashion, culture, and storytelling
- Ability to work under pressure in a fast-paced environment
- Deeply connected to the UK media landscape, with strong relationships and an instinct for emerging voices, communities and cultural shifts.
- A creative challenger who questions conventions, experiments with new approaches and is comfortable pushing beyond established PR models.
- An ecosystem thinker who is an expert in their field but naturally looks beyond it, connecting with Brand, Media, Retail, CRM and other disciplines to unlock greater impact.
- Strategic and analytical, able to connect PR activity to brand and business outcomes and continuously improve effectiveness.
- An inspiring and collaborative leader, able to develop talent and build strong relationships internally and externally.
Craft Your Future with Pandora: A Career Built Around You
At Pandora, your career is a journey of growth, development, and limitless potential. We believe in empowering you to shape your own path and craft your own incredible.
What We Offer
Our focus is on offering you a career that’s as unique as you are. We provide the tools, opportunities, and support you need to thrive:
- Career Development & Growth: Be at the forefront of an inspiring journey with tailored development plans, mentorship, and regular reviews to ensure you’re on track to achieving your goals.
- Competitive Salary & Regular Reviews: We make sure your efforts are rewarded fairly, with regular opportunities to review your progress and success.
- Generous Bonus Scheme: Your hard work doesn’t go unnoticed, with opportunities to earn performance-related bonuses.
- Hybrid Working Flexibility: Strike the perfect balance between collaboration and focus, with three office days and two work-from-home days between Monday and Thursday.
- Early Finish Fridays: Start your weekends early by finishing work at 3 PM every Friday.
- Private Healthcare: Your wellbeing is our priority, with access to private healthcare that keeps you covered.
- Employee Discounts & Perks: Enjoy 55% off Pandora products and exclusive access to discounted brands, cinema tickets, gym memberships, holidays, and more.
- Annual Leave & Flexibility: 25 days annual leave plus bank holidays, with the option to buy or sell leave, and your birthday off to celebrate YOU!
- Wellness Hub & Support: Access to wellness resources and a dedicated Employee Assistance Programme offering free, confidential support 24/7.
- Recognition & Celebrations: Your achievements are our success. With a recognition programme and regular celebrations, we ensure every success is shared and appreciated.
At Pandora, we believe in creating not just a job, but a journey of fulfillment, growth, and success. If you’re ready to take the next step in crafting your incredible career, join us and let’s build something extraordinary together.
Your future is waiting – craft the incredible with Pandora!
Please understand that due to the large number of applications, we regret that only online applications can be considered. Please click apply to submit your application.
Pandora’s recruitment procedures are designed to be transparent and clear for all candidates. This helps us ensure that applicants are provided with a fair and equal opportunity to demonstrate their competencies and skills by removing blocking factors, possible biases, and risks of discrimination. We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status and age.
*If you require reasonable adjustments in place during your interview(s), please make us aware as soon as possible*
