Director, Brand Management + Creative Studio, Pandora NAM
As the largest jewellery brand in the world, we a give a voice to millions of people’s loves every day. Our beautiful products empower people all around the world to express themselves. We are proud to be part of their stories and the most important moments in their lives.
Where original thinking is welcomed, and can turn into positive impact in a heartbeat, we can dream big, dare to act, and deliver with care and passion. At Pandora where you can each craft far more than just an incredible career.
About the Team:
The Director, Brand Management and Creative Studio, North America, is the strategic lead responsible for translating global brand direction into integrated, consumer-centric strategies and high-quality creative execution across the region.
Working closely with Global Marketing and key cross-functional partners, the Director leads the development of campaign launches, product strategy, channel strategy, and 360-degree go-to-market plans that support commercial objectives, strengthen brand consistency, and drive consumer engagement and growth.
The Director also serves as the key marketing liaison for Wholesale, Multibrand, and Trade partners, building tailored marketing strategies and activation plans that maximize the brand's impact across these marketplaces while remaining aligned with global and regional priorities.
In addition, the Director oversees the North America Creative Studio, including the creative production, localization, and adaptation of global assets for regional channels and partners. The role ensures work is delivered on brand, on time, and fit for purpose across the full consumer journey
Your Role as a Director, Brand Management + Creative Studio:
- Serve as the strategic lead with Global Marketing and key cross-functional teams to develop North American campaign launches, product strategies, channel strategies, and integrated 360-degree go-to-market plans
- Translate global brand strategy into clear regional priorities and activation plans across retail, e-commerce, wholesale, multibrand, and trade channels
- Lead cross-functional planning with Merchandising, Sales, E-Commerce, Retail, PR, Media, and other key partners to ensure aligned, commercially effective execution
- Act as the key marketing liaison for Wholesale, Multibrand, and Trade partners, developing tailored marketing strategies and programs that drive growth within these marketplaces
- Lead the Creative Studio and oversee the end-to-end production, localization, and adaptation of global creative assets for North American channels and partners
- Establish clear briefs, timelines, workflows, and quality standards to ensure creative work is on brand, channel-appropriate, and delivered on time
- Manage and develop a high-performing ten person eam across Brand Management, Trade Marketing, and Creative Production
- Partner with global teams to align priorities, share regional insights, and influence future campaign, product, channel, and creative development
- Ensure effective campaign reporting, budget stewardship, master marketing data accuracy, and continuous optimization based on performance and business needs
- There will be about 20 % of travel for this positions based on annual calendar
Craft your career with us if you have:
- 10+ years of experience across brand management, integrated marketing, go-to-market planning, trade marketing, or creative production
- Significant leadership experience managing multidisciplinary teams and complex cross-functional stakeholder groups
- Demonstrated experience building 360-degree campaign, product, and channel strategies for a North American market
- Experience developing marketing strategies with wholesale, multibrand, or trade partners
- Experience overseeing creative production and the localization or adaptation of global assets
- Deep knowledge of North American retail, e-commerce, partner-channel, and consumer marketing
- Experience in jewelry, fashion, beauty, luxury, or consumer goods is a plus
- Strategic brand leadership and strong commercial acumen
- Expertise in integrated campaign planning, product launches, channel strategy, and 360-degree go-to-market execution
- Strong understanding of wholesale, multibrand, trade, retail, and e-commerce marketing
- Creative production leadership, including briefing, workflow management, localization, adaptation, and quality control
- Exceptional cross-functional influence, stakeholder management, and team leadership
- Strong analytical, budget-management, and performance-optimization skills
- Excellent verbal, written, and presentation communication skills
Our Benefits & Perks
At Pandora, we dare to invest in our people, care for their well-being, support their growth, and empower them to thrive both personally and professionally. Our comprehensive rewards package includes competitive pay, health and wellness benefits, retirement savings, learning and development opportunities, employee discounts, and paid time off. Visit our Crafted With Care Site to explore the full range of benefits available to our employees.
New York Salary: $197,300 - $246,000 commensurate on experience
About Pandora:
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 7,000 points of sale, including more than 2,800 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs around 39,000 people worldwide and crafts its jewellery with 100% recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 32.5 billion (EUR 4.4 billion) in 2025.
Pandora’s recruitment procedures are designed to be transparent and clear for all candidates. This helps us ensure that applicants are provided with a fair and equal opportunity to demonstrate their competencies and skills by removing blocking factors, possible biases, and risks of discrimination. We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status, and age.
About Pandora NAM:
The Pandora North America team in the USA and Canada consists of approximately 13,000 employees, including 180 team members in our New York & Baltimore office, 140 employees in our AME Operations facility in Glen Burnie, Maryland, 160 field-based leaders and more than 11,000 colleagues across our owned and operated stores.
Today, the USA is Pandora’s single largest market. The Pandora North American region encompasses approximately 1,590 points of sale, including around 700 concept stores, with more than 600 owned and operated by Pandora, reflecting our continued growth and strong presence across the market.
