Email Campaign Specialist

Email Campaign Specialist (Maternity Cover) 

Location: Copenhagen, Denmark 

Are you passionate about crafting personalised and impactful email campaigns that connect brands with their customers in meaningful ways? Do you thrive in a collaborative and dynamic environment where creativity meets data-driven strategy? If so, this role offers you the opportunity to make a significant impact. 

As part of Pandora’s Global CRM & Loyalty Team, you will play a pivotal role in developing, executing, and optimising global email campaigns that drive engagement, support local market activations, and enhance customer experience and loyalty. 

Job Description and Responsibilities 

In this role, your primary focus will be creating impactful email marketing campaigns that balance brand storytelling with commercial success. Additionally, you’ll help integrate loyalty program elements into relevant campaigns to further engage customers and strengthen relationships. 

Your responsibilities will include: 

• Designing and Executing Campaigns: Creating and implementing personalised email campaigns that blend brand-building and commercial messaging, tailored for global activation by local marketers. 

• Strategic Campaign Leadership: Driving quarterly campaign planning and execution, including defining campaign plans, developing creative briefs, and collaborating with GTM teams to align messaging across digital channels. 

• Content Personalisation: Crafting engaging content that leverages customer behaviour insights to deliver meaningful communication and elevate the customer journey. 

• Data-Driven Optimisation: Using data insights to enhance campaign development, initiate and use A/B testing results, and set performance benchmarks to improve KPI transparency. 

• Visual Excellence: Developing reusable and bespoke email templates to ensure consistency and alignment with brand guidelines. 

• Supporting Loyalty Initiatives: Incorporating loyalty programme elements and data capture activities into campaigns to strengthen customer retention and engagement. 

• Gamification and Interaction: Enhancing campaign interactivity and engagement by introducing gamified elements and innovative creative approaches and to drive data capture.  

• Automation Contributions: Identifying automation opportunities and maintaining always-on dynamic content for global automated email programmes. 

• Cross-Functional Collaboration: Partnering with global and local stakeholders to ensure seamless execution of campaigns while addressing market-specific needs. 

• Project Contributions: Supporting global projects and toolkits that align with Pandora’s broader CRM and marketing strategies. 

Qualifications and Experience 

• 3+ years of relevant work experience in digital marketing, specifically in email marketing. 

• Experience in a global organisation, retail, or the fashion industry is a plus. 

• Strong project management skills including the ability to plan, execute, and oversee projects effectively. 

• Creative mindset. 

• Ability to effectively collaborate with internal and external stakeholders. 

• Strong presentation skills. 

• Experience with marketing automation platforms such as Bloomreach, Adobe Campaign, or similar tools is preferred. 

• Exceptional verbal and written communication skills, including fluent proficiency in English. 

Personal Qualifications 

• Passion for email, loyalty, digital platforms, and industry trends. 

• Excellent interpersonal and communication skills, with a strategic mindset. 

• A proactive, detail-oriented approach, with a strong sense of ownership. 

• A creative thinker with a performance-driven mentality, balancing attention to detail with hands-on execution. 

• A proven innovator, consistently bringing creative and impactful ideas to the table. 

• Positive, outgoing, and energetic, with a collaborative spirit. 

• Comfortable managing multiple projects and tight deadlines in a dynamic, fast-paced environment. 

Your Team 

You will be part of a creative, collaborative, and passionate team in an exciting business area. Working in an international hub of can-do spirited, performance-driven professionals, you will join a fun, visionary, and energetic team of 24 people. Together, we collaborate closely, support one another, and value an informal atmosphere that makes work both fulfilling and enjoyable. 

Additional information:  

This role is based in the Pandora Global Office in Copenhagen, Denmark. 

Global Career Band 5 

Application Deadline: 30th of December 2024 

Did we get your attention?  

We hope you have all your questions answered and feel confident applying for this position.  

If you see yourself in the position and would like to become a part of Pandora’s future, please do not hesitate to apply. We look forward to hearing from you! 

We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site www.pandoragroup.com.  

Icing on the cake  

You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit. 

About Pandora  

Pandora is the world's largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,500 points of sale, including more than 2,500 concept stores.     
   
Headquartered in Copenhagen, Denmark, Pandora employs 32,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand, using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated a revenue of DKK 28.1 billion in 2023.   
    
At Pandora, we believe that creating an inclusive and diverse workplace and reflecting societal diversity in our customer engagement is essential to delivering on our company purpose: to give a voice to people’s loves. We dedicate ourselves to fostering, cultivating and preserving a culture of inclusion and diversity where everyone feels respected and valued.