Lead Mainland China retail business to deliver sustainable sales growth, operational excellence, elevated consumer experience, and strong execution across offline retail, retail excellence, retail academy and wholesale channels. 领导中国大陆零售业务，实现可持续销售增长、卓越运营、消费者体验提升，并确保线下零售、零售卓越、零售学院及批发渠道的高质量执行。 Own offline retail sales performance, including annual business planning, sales target setting, store productivity, retail KPIs (CR, UPT, basket size & etc.), clienteling, margin and profitability management. 负责线下零售销售表现，包括年度商业计划、销售目标设定、门店产能、转化率、客流、客户经营、毛利及盈利能力管理。 Build and continuously improve retail excellence standards, SOPs, store operating rhythm, field communication, service standards, VM standard, audit mechanisms and productivity tools. 建立并持续优化零售卓越标准、SOP、门店运营节奏、一线沟通机制、服务标准、陈列标准、巡店稽核机制及效率工具。 Oversee Retail Academy strategy and execution to strengthen store leadership, selling capability, product knowledge, service mindset, onboarding, coaching and talent development. 统筹零售学院策略与落地，提升门店管理、销售能力、产品知识、服务意识、新员工融入、教练辅导及人才发展能力。 Manage wholesale business in partnership with key accounts and cross-functional teams, ensuring sell-in/sell-out performance, brand standards, commercial discipline, channel health and partner capability. 与重点客户及跨职能团队合作管理批发业务，确保进销存表现、品牌标准、商业纪律、渠道健康度及合作伙伴能力。 Lead, coach and develop the retail organization; foster a high-performance, consumer-centric and collaborative culture while ensuring compliance with company policies and local regulations. 领导、辅导并发展零售团队，打造高绩效、以消费者为中心、跨部门协作的团队文化，并确保符合公司政策及当地法规。 |
