As the largest jewellery brand in the world, we a give a voice to millions of people’s loves every day. Our beautiful products empower people all around the world to express themselves. We are proud to be part of their stories and the most important moments in their lives.
Where original thinking is welcomed, and can turn into positive impact in a heartbeat, we can dream big, dare to act, and deliver with care and passion. At Pandora where you can each craft far more than just an incredible career.
About the Team:
The Brand Management team at Pandora North America drives the execution of brand strategy across campaigns, product launches, retail activations, and channel‑specific initiatives. Working cross‑functionally with Brand Management partner, Strategy & Business Development, Marketing, Sales, Retail Operations, and Creative teams, the team ensures that global direction is translated into cohesive, commercially effective execution across all consumer touchpoints.
Within this team, the Coordinator, Brand Management – Trade plays a critical role as the analytical engine behind trade marketing and field execution. This role is responsible for partnering with consumer insights to analyse traffic, performance, and market signals to inform where and how Pandora activates across North America. The Coordinator will build data‑driven plans for out‑of‑home (OOH), direct mail, mall activations, store events, and in‑market support—ensuring that every activation is targeted, timed, and resourced to drive maximum commercial impact.
This role partners closely with Strategy & Business Development to turn insights into activation plans and collaborates with Divisional Sales Directors (DSDs) and Divisional Sales Managers (DSMs) to support field needs and address in‑market challenges.
The ideal candidate combines strong analytical skills with operational precision and a desire to bring consumer‑facing activations to life in a high‑growth retail environment.
Your Role as Coordinator, Brand Management – Trade:
Data & Insights for Trade Activation
- Analize traffic patterns, consumer behavior, and sales data: Partner with Strategy & Business Development to identify regional opportunities, gaps, and trends that inform trade marketing priorities.
- Build data-driven activation maps: Use data to determine where to deploy OOH, mall media, pop‑ups, and trade-led events to drive the highest possible impact.
- Support forecasting & planning: Partner with Brand Management to map campaign windows, activation depth, and bandwidth requirements to ensure initiatives are strategically sequenced.
- Translate insights into action: Recommend regions, stores, and timing for activations based on predictive modelling, historical performance, and market conditions.
Out-of-Home (OOH) Program Management
- Own the strategic distribution of Pandora’s OOH program: Use traffic, demographic, and media consumption data to recommend placements across North America.
- Coordinate timelines and asset needs: Work with Brand Management, Creative, Media, and Production partners to execute OOH plans aligned with national campaign timing.
- Track performance: Monitor uplift, traffic shifts, and regional impact tied to OOH initiatives; provide reporting and optimization recommendations.
Direct Mail Program Ownership
- Lead the planning and execution of Pandora’s direct mail program: Build annual and seasonal calendars leveraging behavioral, CRM, and credit card data.
- Target key audiences: Use segmentation insights and agency guidance to deliver personalized, high‑ROI mailers to new customers, lapsed customers, and core groups.
- Coordinate production & timelines: Partner with CRM, Marketing, Creative, and external vendors to ensure timely development, printing, and distribution.
- Report on campaign performance: Measure incremental lift, traffic, conversion, and cost efficiency to refine targeting and future planning.
Field Support & In‑Market Activation
- Serve as a partner to Sales (DSDs & DSMs): Support field teams on regional challenges, identifying how trade marketing can drive solutions.
- Coordinate in‑market events and activations:
- Store events
- In‑mall activations
- Pop‑ups or temporary selling spaces
- Local traffic-driving initiatives
- Manage promotional messaging: Own the development and deployment of DOOH mall messaging, signage, and localized communications.
- Ensure alignment: Work with Retail Operations and Brand Management to maintain consistency in messaging, timing, and execution.
Cross-Functional Collaboration
- Bridge analytics and activation: Translate insights from Strategy & Business Development into actionable plans for Brand Management and Retail Sales.
- Align all stakeholders: Work with Creative, Operations, Sales, Media, and Production teams to ensure flawless execution across all consumer touchpoints.
- Support campaign readiness: Contribute to campaign calendars, toolkits, and internal communications to keep stakeholders informed and equipped.
Performance Tracking & Reporting
- Monitor KPIs across all trade activations: Track traffic, sales lift, ROI, and engagement across direct mail, OOH, in‑mall media, and store events.
- Develop clear reporting for leadership: create dashboards, recaps and summaries highlighting insights, performance and opportunities.
- Maintain campaign trackers: document timelines, spend, performance and regional activation.
Craft your career with us if you have:
- 1-3 years of experience in Marketing or related field
- Highly organized with strong task prioritization
- Maintains detailed trackers, calendars, and workbacks
- Consistently drives projects to completion
- Strong follow‑through and accountability
- Works seamlessly across Sales, Merch, E‑commerce, Creative, Media, Trade, and Global
- Facilitates alignment and keeps partners informed
- Brings people together to remove blockers
- Direct, clear communicator
- Skilled at aligning teams around deliverables, ownership, and timelines
- Knows how to push back professionally when needed
- Catches errors before they escalate
- Ensures accuracy in assets, messaging, specs, and file management
- Tracks versions and approvals meticulously
- Anticipates risks early
- Escalates the right issues to the right partners
- Finds solutions quickly and calmly
- Comfortable working within systems, processes, and SOPs
- Helps uphold process standards across teams
- Improves workflows where needed (templates, trackers, tools)
- Takes responsibility for their work and deadlines
- Proactively identifies gaps, needs, and dependencies
- Doesn’t wait to be told what needs doing
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Our Benefits:
- We Dare! We offer robust compensation package including base and bonus, a 401K plan to help you secure your financial future
- We Care! Pandora offers extensive benefits including: Medical, Dental, Vision, Short/Long Term Disability, Basic Life and AD&D, anniversary gift cards, recognition program and product discounts!
- We Dream! Pandora is fostering growth and crafting opportunities to support the business needs which learning and development programs, continuous feedback, LinkedIn learning, tuition reimbursement and more
- We Deliver! PTO Package including: Vacation, Personal, Sick, Celebration days and Paid Holidays
New York Salary: $66,000 - $83,000 commensurate with experience
About Pandora:
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 7,000 points of sale, including more than 2,800 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs around 39,000 people worldwide and crafts its jewellery with 100% recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 32.5 billion (EUR 4.4 billion) in 2025.
Pandora’s recruitment procedures are designed to be transparent and clear for all candidates. This helps us ensure that applicants are provided with a fair and equal opportunity to demonstrate their competencies and skills by removing blocking factors, possible biases, and risks of discrimination. We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status, and age.
About Pandora NAM:
The Pandora North America team in the USA & Canada consists of more than 115 employees working at our offices in New York & Baltimore, more than 80 in our Logistics Center in Columbia, Maryland, an additional 100 in field positions, and more than 3,900 in our owned and operated stores.
Today, the USA is Pandora’s single largest market. The Pandora North American region as a whole encompasses over 1,400 points of sale, including over 420 concept stores, with more than 300 being owned and operated by Pandora.
